Optimal pricing, return and modular design policy for build-to-order (BTO) products in a two parties supply chain system
Φόρτωση...
Ημερομηνία
Συγγραφείς
Konstantaras, I.
Skouri, K.
Papachristos, S.
Τίτλος Εφημερίδας
Περιοδικό ISSN
Τίτλος τόμου
Εκδότης
Oxford University Press (OUP)
Περίληψη
Τύπος
Είδος δημοσίευσης σε συνέδριο
Είδος περιοδικού
peer reviewed
Είδος εκπαιδευτικού υλικού
Όνομα συνεδρίου
Όνομα περιοδικού
IMA Journal of Management Mathematics
Όνομα βιβλίου
Σειρά βιβλίου
Έκδοση βιβλίου
Συμπληρωματικός/δευτερεύων τίτλος
Περιγραφή
A build-to-order (BTO) product is produced according to customers' requirements and specifications. Returning such a product is generally not allowed. However, if a return policy is offered, the producer may gain significant competitive advantages. The producer can gain the advantage of the return policy if the product design is highly modular. Modularity in design implies that the product is made up of a number of modules and expresses the degree to which the product can be disassembled into components, which keep their full initial value. When a BTO product with modular design is returned, it is easily disassembled into a number of components, which are used to build new BTO products. A firm applying a return policy to BTO products refunds to the customer a value for the returned product. This amount is critically related to the level of modularity. Mukhopadhyay & Setoputro (2005, Optimal return policy and modular design for build-to-order products. J. Oper: Manage., 23, 496-506) developed a profit maximization model to jointly determine optimal return policy and modularity level for BTO products in a two parties (producer buyer) supply chain system, using selling price as a given exogenous parameter. In this paper, the above model is extended by considering the selling price of the BTO product as an additional decision variable. From the resulting three-dimensional constrained maximization problem, closed-form optimal solutions for the decision variables are obtained under certain conditions imposed on the model's parameters. A comparative static and numerical analysis of optimal selling price, refund and modularity level is also conducted.
Περιγραφή
Λέξεις-κλειδιά
build-to-order, return policy, modularity, reverse logistics, supply chain, architectures, technology, management
Θεματική κατηγορία
Παραπομπή
Σύνδεσμος
<Go to ISI>://000286361300001
http://imaman.oxfordjournals.org/content/22/1/1.full.pdf
http://imaman.oxfordjournals.org/content/22/1/1.full.pdf
Γλώσσα
en
Εκδίδον τμήμα/τομέας
Όνομα επιβλέποντος
Εξεταστική επιτροπή
Γενική Περιγραφή / Σχόλια
Ίδρυμα και Σχολή/Τμήμα του υποβάλλοντος
Πανεπιστήμιο Ιωαννίνων. Σχολή Θετικών Επιστημών. Τμήμα Μαθηματικών